CephX believes that the responsible use of personal information collected on its website is critical to its business objectives and reputation. As part of our commitment to privacy, we have adopted this Privacy Statement which details our collection and usage. Any undefined capitalized terms used within this Privacy Policy will have the same meaning as they do in the Terms and Conditions.

We reserve the right to change this Privacy Policy at our sole discretion. We recommend that you check our site from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies; the effective date of any change of privacy policy will be clearly marked


The extent and type of information we receive from you when you visit our website and use our Services depends on the information you provide us.

a) This kind of information may be provided to us by you actively, for example: Registration Information. We may collect and store any personal information you enter on our website, or provide to us in some other manner. This may include identifying information such as your contact information, and, if you transact business with us, financial information such as your payment method (valid credit card number, type, expiration date or other financial information).

b) Additional Information. In addition, should you communicate with us actively, for example should you contact us with questions, comments or for purposes of customer/technical support, we may collect the information contained in your message.

This may include your contact information and any other personal information you choose to provide through such communication. We may also collect such information when you ask to be included in our mailing lists or express an interest in hearing more about our offerings, in order to send you information in the future regarding us, our partners, related services, promotions or events. If you subscribe to newsletters from CephX, we may be able to confirm the e-mail addresses of subscribers who have clicked on URLs embedded in our message content; we collect this information to gauge user interest and to make future newsletters more useful by customizing the content provided to you. Another way we may actively collect your contact information is through surveys we may conduct from time to time in respect of our products. Participation and providing information in surveys is optional. Note that our website also provides an opportunity for you to update your registration information should you no longer wish to receive information from us.

c) Information about others. We may collect and store personal information about other people that you provide to us, such as their name, address and cephalometric records. Please note that we do not require the personal information of your patients in order provide our Services, and this may also be done on an anonymous basis. In such cases, we will only collect such information for your use and convenience.

We may also collect information that you provide us with passively. This is done through the use of “cookies” (i.e., small text files placed on your computer when you first visit the website) on our website. Most browsers now recognize when a cookie is offered and permit you to refuse or accept it. If you are not sure whether your browser has this capability, you should check with the software manufacturer, your company’s technology help desk or your Internet Service Provider.

Cookies are primarily used to enhance your online experience and are not used to track the navigational habits of identified visitors, unless we obtain your permission to do so. If you visit our website to read or download information, such as news stories or articles, much of the information we do collect is statistical only (e.g., the domain from which you access the Internet, the date and time you access our website, and the Internet address of the website from which you linked directly to our website) and not personally identifiable. We use this information about the number of visitors and their use of the website in aggregate form to make our website more useful and attractive to you.

We may also collect information about you passively through our use of Google Analytics, which allows Google to place their own cookies; Google’s usage of such cookies is done in accordance with their own privacy policy. You can (i) opt out of the cookies placed through Google Analytics by following the Google instructions found HERE, (ii) use the ads settings to manage the Google ads you see and opt out of interest-based ads by following the Google instructions found HERE, and (ii) manage the cookies in your web browser by following the Google instructions found HERE. However, you should be aware that if you elect not to accept cookies, some parts of our website may not function properly or permit access.


We may use the information provided to us to:

 Collect and store it for your continued use of our website and Services;

 Track use of our users’ use of our website in order to determine those areas which are useful or popular and those that are not, thereby enabling us to improve our wesbite and Services for your own experience and the overall quality of our offerings, content and advertising;

 Keep record of correspondence with you and any issues that you are having with our Services;

 Evaluate your use, preferences and trends for internal statistical and analytical purposes which we may share with our partners for general marketing purposes and in respect of operations and product development. Such information will be shared in an aggregated format that will not include personally identifiable information;

 Prevent activity we determine to be potentially illegal;

 Enforce this Privacy Policy and/or our Terms and Conditions or any other purpose referenced herein or therein.


The personal information you provide to us will be retained only for as long as necessary to fulfill the purposes for which the information was collected or as required by law. We do not

share personal information with third parties except as necessary to carry out our business as set forth in this Privacy Policy or as required by law or other legal processes. We will not share your personal information with any other third parties without your permission, unless:

(a) We are required to do so by law or when necessary to comply with a current judicial proceeding, a court order or legal process served on us, or when we believe in good faith that disclosure of information is necessary to prevent imminent physical harm, financial loss or to report suspected illegal activity. In all cases, such information will only be disclosed in accordance with applicable laws and regulations.

(b) In the event of a sale, merger, liquidation, dissolution, reorganization or acquisition of our company so long as the party acquiring the information agrees to be bound by the terms of this Privacy Policy.


We may offer links from our website to other websites which may be hosted by our partners or by unrelated companies which we think may be of interest to you. Such websites are not governed by this Privacy Policy and we make no representation as to their practices for dealing with your personal information. Therefore, if you visit such third party sites following such referral, or use the related services of such parties, we recommend that you check their privacy policy prior to any use.


CephX has reasonable technological and operational security policies and procedures in place to protect your personally identifiable information from loss, misuse, alteration or unintentional destruction. While no system is completely secure, we believe the measures implemented by our site reduce the likelihood of security problems to a level appropriate to the type of data involved. Our personnel who have access to the data have been trained to maintain the confidentiality of such information.


By using or accessing the Site, you are consenting to the practices relating to information collection and use that are described in this Privacy Policy.


If you have questions or comments about our administration of your personal information, please contact us at You may also use this address to communicate any concerns you may have regarding compliance with our Privacy policy.

Version: November 26, 2015