Build your Dental practice’s community reputation online

  1. CephX | AI Driven Dental Services

If a person looking for dental or orthodontic care is searching for a new practice in their area, they often turn to the internet for help. BIA/Kelsey reports that the majority of patients research online when searching for a local practice. Many medical professionals are turning online to market their practices; however, when a patient searches for a dentist or orthodontist in their area, you want to not only appear at the top of the search engines but you also want your practice’s strong reputation to appear at the top with you. Your practice was built off attention to your community and care for your patients – so show this online!

When it comes to building your practice’s community reputation on the internet, bring the connections you already have with your clients in person to the online world.  The key is to properly reflect the attention you pay to your patients so others looking for a caring practice will see the effort you put online also carries over in person. According toMy Social Practice in an article on three ways that dentists and orthodontists are using social media to build their practices: “Not only do current and prospective patients catch glimpses into your practice culture, but they also pick up on a very powerful message—that you listen, that you care, that you’re open/honest, and that you treat people, not teeth.”

Here are some effective ways to build your practice’s community reputation online:

Show, don’t tell

Don’t try to force online clientele to realize your worth with a flashy website or robust claims – show it by demonstrating what you already have established with your current customer base. If you focus on the people you already treat, others will judge you by your actions and form an opinion and assumption about the way your practice will treat them.

Get personal

When companies reach out individually to their customers through social media channels, it shows the online world that they value their clients as more than just a Facebook friend or Twitter follower, but they truly care about that person as an individual. Reaching out personally to wish your patients a happy birthday or congratulations on getting their braces removed are ideas for ways to make your patients feel as special as they are.

Help them help you

Online reviews are very valuable for building your practice’s reputation in the community. However, busy patients don’t always remember to leave reviews even if they are very satisfied. As a way to encourage them, combine incentives such as discounts or promotions with requests to leave feedback, and make sure it is easy for them to leave a review directly on your practice’s Yelp page or other review site by linking directly to the page in the request.You can also boost your client’s engagement by putting time-sensitive offers and discounts online only so they turn to your social media sites to receive special promotions they wouldn’t be able to otherwise. Encourage them to share the promotion to spread the word about what you are offering. Also, always remember to respond to client feedback and thank them individually if they leave positive reviews.

Start the conversations your clients want to have

It’s important to use social media to create the conversations your target audience is interested in, because your social media will not grow if you are talking, but no one is listening. For medical professionals, one of the most effective ways to use social media to provide relevant information about the practice’s hours, location, and treatment offerings, to answer client’s questions, and to relate to them personally. Giving your clients what they need is one of the best ways to get them to talk to you. Make it easy for your clients to look up any information they need about your practice online, and show that your social media channels can be an online forum for questions as well. Additionally, when sharing videos of community events your practice has participated in, tag relevant patients and thank them in the video.

Be quick and available

Establish your reliability by using the web as a way to provide constant care to their clients. Medical professionals can integrate their after-hours call center with social media so patients can receive quick answers 24/7. Make sure to answer all questions on social media and via email as fast as possible, as this will not only build your reputation with your current customers but will also show possible new patients that you emphasize responding to needs quickly.

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How To Market Your Practice in Today’s Digital Age

  1. CephX | AI Driven Dental Services

In today’s digital age, it can be a challenge for medical professionals to understand how to best take advantage of online marketing trends. The good news is that when it comes to online marketing, what you know about old-school marketing practices stays true: people trust people, and community reputation is incredibly influential when it comes to attracting new clients and retaining old patients. So, how do you translate this knowledge into marketing methods?

Here are some of the top ways to market your practice and get results in today’s digital ways.

Put your best foot forward

Make sure your website and social media channels are optimized for 2014, as your website is the first impression internet surfers will have of your practice so you want to make sure it reflects professionalism and builds your practice’s credibility. No matter how much effort you put into your marketing, if customers visit your website and notice it is lacking information, out-of-date, or doesn’t appear to be professional. they will likely create subconscious associations with your practice.

It’s vital that you look your best both online and off. Don’t be afraid to invest in a website re-design if yours is stuck back in the 1990’s – it is worth it to set you apart from the crowd and keep your online image up to date.

Don’t forget the importance of customer reviews

You know that word-of-mouth advertising is one of the most influential ways to gain new clients. Well, guess what? Online marketing is perfectly suited to word-of-mouth advertising because information spreads like wildfire online, and it’s easy for people to access many different reviews in a short amount of time.

According to Compete study, 34 percent of patients research treatments and practices based on the opinions of friends and family, and 88 percent note that search engines and other websites are their primary sources of medical treatment information. Encourage current satisfied patients to share their experience online, and re-post positive comments on your social media channels to show new clients that you have real, live results with your patients.

Always make sure to stay up to date with your social media channels so you can thank patients who leave reviews promptly and reach out to new possible patients. The internet offers you another chance to demonstrate how much you care about your clients, so take advantage of it and make sure not to leave customer questions unanswered or be late when getting back to inquiries.

Increase your local search engine SEO

Building your local results is an important factor to see tangible results from online marketing. If you live in Walnut Creek, California, you want to draw in new patients who live in the area. Medical professionals have an advantage when it comes to their online presence because possible clients often search very specifically for the specialist they need in their specific region.

This means that you can optimize your results so people can find you when they are searching for a local dentist or orthodontist.
It’s important to make sure your office location is listed across search engines, and encourage location check-ins by offering an incentive to clients who “check in” to show their support for you.

You can also use co-branded, localized ads that include the national brands your practice supports both online and off to bring clients interested in specific name-brand services to your clinic.

When it comes to online marketing, see how your practice fits into the big picture

Online marketing is comprehensive and includes a variety of mediums, including video searches, social media sites, online forum discussions, mobile and display ads, and more. It can often seem overwhelming when you see how many different options there are for online marketing, so streamline your approach and pick a few channels to excel in.
If your practice often records community events and uses video ads, make sure to invest in your YouTube channel by posting videos of your practice, your clients, and even how-to’s and guides for the treatments you offer. If you are an expert or specialist in your field, participate in relevant online forums and answer questions with a link back to your site so others can see your knowledge. If you have strong personal connections with your clients, t
urn to social media to start one-to-one conversations with them. There are many ways to build up your practice’s online presence; you just have to pick the channels that best fit your practice.

Marketing your practice in today’s digital age can seem daunting to many medical professionals, but it doesn’t have to be. If you focus on your current marketing strategies that build your reputation and community, and integrate these into online mediums, it’s very simple to see results through online marketing.

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